Toward the development of a big data analytics capability

Based on your own assessment of the article, please write in 200-300 words what did you learn about big data and what’s the main takeaway?

Read sections 1 (intro), 2 (literature), and 4.2 (practical implications).

Please access the article using this link:

https://www.dropbox.com/s/z0w23o52vjblwgp/Gupta & George 2016 IM.pdf?dl=0 (Links to an external site.).