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The analysis requires preparing a brief summary of the issue(s) as well as clear analysis and a STRATEGIC (value Delivery focused) recommendation. This discussion should:
Specifically state the Value Delivery Network Problem (not the symptoms); this discussion may indicate a hierarchy of challenges but concludes with a clear statement of the problem to be addressed. This is not a recap of the content of the case; it’s a statement of the problem.
Present the results of ANALYSIS as key insights (these can be from the case, readings, research). Essentially, this is a summary of critical factors and forces which must be considered and assesses the opportunities and threats posed by these forces. Note, the case may include data which should be analyzed by students prior to group discussion. This is a chance for students to apply tools/techniques/perspectives from readings to analysis. Remember, these are cases chosen for Value Delivery Networks course – look for the insights which can be developed.
Makes a clear statement of a response to the problem; outlines the direction to pivot the organization and considers tactical implications (resources, time, responsibilities, and contingencies).
Concludes with a statement of expected outcome. A one paragraph statement which essentially states: Based on our insights (developed in “B”) to address (problem stated in “A”) we must do “C” to achieve “D”.
ALL Cases require some quant analysis; group cases (not to exceed three members) are more complex and involve more sophisticated analysis. Case Analysis are uploaded in canvas.
My team has finished their part, and elaborate more on my part as much as possible. And highlight the elaboration and analysis you made, do not change the original paper, just done my part.
The first one the case we try to do, the second file is group work which you can do my part there.
no plagiarism , no match please
and using APA style reference
using times new Roman (size 12, double – spaced) font.
I finished the first part, but I did not finish the second and third part
The assignments parts will be each submitted on a different date. However, part 2 needs to contain part one, and part 3 needs to contain parts 1
Research any of the following innovation sectors:
Aerospace, aircraft, and drones
Games, apps, and social media
Biotechnology, drugs, and genetics
In your response, address the following:
Share at least one market trend that can drive the future creation of products and services in that field.
Suggest one product or service that can deliver value for the anticipated trend. Define the type of product or service.
Describe how an organization can create value for consumers using that specific trend.
You can find information utilizing the Plunkett, go to the DeVry Library and locate and click the “Database” menu. Look for the database tab (you must access the Library from inside the Canvas Classroom); and access the Plunkett Database using the alphabetical tool. Once in the report, choose only one innovative market sector, and access the “Market Research and Trends” Report. Use page one of this report to complete this activity.
For these assignments, you will assume the role of an employee at a company providing global marketing assistance. You will engage in tasks and research related to the specific country and US state which you have been assigned (YOUR COUNTRY/YOUR STATE). The GM Micro-Challenges will involve your responding to a selection of memos from your manager. Your responses will require the collection, analysis, and concise provision of the information requested of you in a business memo format. (My country is Malta and my state is Minnesota)
Use a standard business memo format for your response. Your memo should include all the pertinent parts of a business memo. A Standard Business Memo with Its Parts can be found in the file i posted.
M1 – GM Micro-Challenge: Country Research
Your manager’s memo to you is below. In it your manager is giving you tasks to address regarding international trade. You are not expected to be an expert, just willing and able to use the resources available to develop an accurate response.
Your memo should start with an introduction that reminds the manager what s/he requested you to do. Next, overview the information your manager can expect to find in your memo. After that, respond to each topic you were requested to address in sequence. For each topic, your response should clearly state the question(s) you understood you were to address. Then give a written response to the question that summarizes the source information. Your written response should then be supported with (1) an image that shows the specific source information you used, and (2) a weblink to that source in case your manager wants to seek out additional information. Note: An image does not replace your written response, it only shows the source information used. Finally, you may choose to provide a conclusion to your memo.
You should provide info about the sources as is illustrated in the example below. Screen clip an image of each source and include it. That image should show the name of YOUR COUNTRY. Also include the weblink for that source. This is the sample.
CIA – World Factbook
https://www.cia.gov/the-world-factbook/countries/ (Links to an external site.)
The CIA – World Factbook has information about …
From: Your Manager
Date: October 11, 2021
Subject: Country Research
A small U.S. business has contacted our organization and requested help. They want to know more about YOUR COUNTRY because they may want to export to it.
You have been tasked with helping identify and review some information sources for the management team to aid in that evaluation. Finding quality information is very important task as that information will serve as the foundation for the company’s recommendations and decisions.
Your efforts will be focused on two distinct objectives: (1) locating helpful secondary research about YOUR COUNTRY in general, and (2) finding US governmental resources that the company may need to assist in this effort and evaluate export compliance.
A. Below are eight sources that our organization has used in the past along with their weblink. Examine all of them for information about YOUR COUNTRY. Complete the table below using these resources. Include the name of the resource, an image of some information in the resource about YOUR COUNTRY, and a one sentence description of the kind of country information available in this resource.
B. Supplement your table with information about YOUR COUNTRY from two additional resources. These resources should be from an international organization or U.S. agency. Include the resource name, an image, and a one sentence description for them as well.
C. Find two individuals that work with the US Commercial Service that can help facilitate the company’s export efforts of a sports product to YOUR COUNTRY. Include their names, titles, agency, and contact information. At least one of these individuals should be located in YOUR COUNTRY, or its region of the world.
Secondary Research Sources for YOUR COUNTRY:
CIA – World Factbook
International Trade Administration – Country Commercial Guides
US Dept of Agriculture – Country: Exporter Guide
US Trade Representative – 2018 National Trade Estimate Report on FOREIGN TRADE BARRIERS
Websites of U.S. Embassies, Consulates, and Diplomatic Missions
U.S. DEPT of STATE — BUREAU of CONSULAR AFFAIRS – Travel Advisories
Culturegrams (Troy Library – see note above)
Hofstede Insights – COUNTRY COMPARISON TOOL
Use this source below and add a link of an external source.(can be from youtube or article)
Viewing the chart, I can tell that value can be built by winning and branding. Each of the world’s most valuable teams in 2020 has recently won trophies or play in a big market. The chart will change over time, but there are a couple of teams that will constantly be there such as the Cowboys, Knicks, Lakers, and Yankees, based on history and popularity. Despite viewership and attendance decreasing in 2020 largely due to the Covid-19 pandemic, sports teams were still able to increase their value. How could this be if there were no fans in attendance and lower TV ratings? Factors that contribute to increasing team value can be new TV deals for a league and teams. The NFL is set to make at least $113 million in the next 11 years through TV deals. Earlier this year the Miami Marlins signed a new TV deal with Bally Sports that will pay the Marlins over $50 million annually for seven years. Another important factor in increasing revenue is the legalization of sports betting across the country. Teams are more inclined to now open sportsbooks in their stadium and sign deals with sports betting companies such as FanDeul and DraftKings.
Source: The Most Valuable Sports Teams 2011-2020 | Forbes
7.Where does this country rank in the Global Terrorism Index (Links to an external site.)? How does it compare to the US? What impact will terrorism have on the country?
8. Is the political and business landscape favorable for doing business (Links to an external site.) in that country? What do you think will be the biggest challenges for US wanting to do business in that country?
APA format with sources and text citation in answers.
Each DQ needs 150 to 200 words. Please Cite the work.
Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions based on perceived benefits. Sometimes translating desired benefits to product design, features, and overall product strategy can be challenging for marketers. Define the word “product” as it relates to business, specifically marketing. Discuss specific real-world examples of products that have been successful and products that have been unsuccessful. Cite your examples.
In the world of marketing, two specific environments exist: business-to-business (B2B) and business-to-consumer (B2C). What are the two primary differences in these environments? Give an example of a company engaged in each environment and describe the primary product being marketed in each. What is the environment of the marketing simulation in which you are participating?
What are the most important actions an organization can take to create a successful marketing approach?
As we have been going through the materials from the book and other sources, a number of key actions have been identified to move an organization through a process to create a successful marketing approach that truly impacts the organization’s market share and their image in their market.
In addition to the materials we have covered, it is also helpful to focus on key steps successful organizations, in this case, Sharp HealthCare, in San Diego County, have taken to achieve outstanding outcomes from their marketing efforts.
This paper should address what you believe are the most important steps an organization may take to accomplish this critical goal.
Using the attached article and what you have learned thus far in the class, please complete the following steps:
Read the article “Marketing the Health Care Experience: Eight Steps to Infuse Brand Essence into Your Organization”.
Upon completion, identify 3-5 steps that you believe were/are the most important steps/actions that the organization took to begin/sustain their successful marketing plan/approach.
Explain the reasons that you chose these key steps or actions.
Explain what lessons you have learned from this case study of a successful marketing approach.
Have at least two references outside the assigned text and article, and must have APA formatting. The Written Assignment must reflect graduate-level writing and thinking.
1. Use subheadings to group the following functional areas as strengths and/or weaknesses:
(1) Company-Marketing (including brands, brand strategies, product portfolio)
(2)Company-Manufacturing (Production or Service Process)
(4)Company-Research and Development
2. External Analysis / Macro-environmental Analysis / Environmental Scan
Use subheadings to group the following factors as opportunities or threats:
(3)Natural environmental forces
3. [For partial marketing plan]
For every area discussed, consider how S/W/O/T impact the organization’s ability to serve its customers
** notes for Situational Analysis:
Use tables to summarize the situational analysis as an Appendix
Discussion should be contained in the body of the report
For every area discussed, explicitly identify whether it is a strength, weakness, opportunity, and/or threat.
References page should include all sources cited in the report, including the case study if you cite from it.
The reference page should appear before the appendices.
Tables to be included in Appendices (for the partial plan – only #1 Situational Analysis-SWOT table:
Page limit, Appendices, References, Formatting and Presentation (5%)
Overall organization and appearance:
Includes title page, table of contents, main report, references, and appendices
Use of appropriate graphics