Sales and Purchases

Give relevant examples and supporting evidence.
The task consists in addressing the following aspects:
1. Analyze the company’s market reach
2. Describe each of its B2B segments.
3. Detail and analyze the company’s go-to-market approach.
4. Analyze the company’s sales force organization.
5. How do they identify and maintain relationships with their most important accounts?
Formalities
For the document: From 2000 to 2500 words.
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography must be in Harvard’s citation style.
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