Retail and Etail Square Off MANAGE DISCUSSION

Describe how Amazon’s marketing strategy is impacting conventional retail stores. What specific advantages do online merchants offer shoppers over brick and mortar department stores? What advantages do conventional department stores offer over online shopping?
How are brick and mortar retail stores reacting to online competitors? Provide at least 2 examples of how they are changing their marketing strategies.
Can an “even playing field” be achieved for both the local retailer and the online merchant offering the same products? Explain and support your answer.
How is Amazon applying technology in order to offer new products and services? What new capabilities, products, and services may be on Amazon’s roadmap in the future?
The student will complete 4 Discussions in this course. The student will post one thread of at least 350 words by 11:59 p.m. For each thread, students must support assertions with at least two scholarly citations in current APA format. Each reply must incorporate at least one scholarly citation in current APA format. Any sources cited must have been published within the last five years. Acceptable sources include the textbook, the Bible, and scholarly internet sources.