Also read the finance article, Taco Bell Launches Taco Bell Launches $45 Cravings’ Box as Fast Food Races to Be “Competitive on Value”5 Cravings’ Box as Fast Food Races to Be “Competitive on Value”, By Brook Di Palma.
Then prepare a response to the following discussion topics:
1. Why Encourage customers to use their app for ordering?
2. How is this an example of mass customization?
Please provide empirical support from sources other than the text in your response. Include a paraphrased summary, with cites and references from at least 2 peer reviewed journal articles.