S. broadcast television? Give reasons for your answer. A more general question is whether the media of mass communication have a responsibility to affect ideas and opinions by their choices of content and production or whether they should try only to reflect the ideas and opinions already prevalent in the culture. Do you believe that popular culture as a whole influences intercultural communication primarily positively or primarily negatively? Be as specific as you can with examples to illustrate your answer. Must be a Minimum of 300 words.