Marketing Challenges in Health Care

Think about marketing challenges in health care.
Respond to the following in a minimum of 175 words:
How is economics in health care unique from other industries?
How is marketing in health care unique from marketing in other industries?
What marketing challenges might arise should a major health care provider stop offering a product or service that is socially popular but economically unprofitable?
What marketing elements should be considered before a health care provider eliminates such a product or service?
Include at least one relevant reference in APA format.