Project consist of three parts.
this is part one:
Part 1, around (500) words: (apply the following in the context of your company) This is the website: Digital Procurement Software | Cloud Spend Management Platform | Penny
Investigate the micro-environment as part of the situation analysis for your company.
Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)Technological forces.
Suppliers and/or Digital Marketing intermediaries.