Investigate the micro-environment as part of the situation analysis for your company.

Project consist of three parts.
this is part one:
Part 1, around (500) words: (apply the following in the context of your company) This is the website: Digital Procurement Software | Cloud Spend Management Platform | Penny

Investigate the micro-environment as part of the situation analysis for your company.
Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)Technological forces.
Legal forces.
Economic forces.
Political forces.
Social forces.

Competitors analysis
Suppliers and/or Digital Marketing intermediaries.
Customers’ persona.