Some marketers feel that the image of the particular channel in which they sell their products does not matter—all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images—such as a retail store—can be critical and must be consistent with the image of the product.
2. Take a position: Channel images do not really affect the brand images of the products they sell that much versus Channel images must be consistent with the brand image.
3. Submit in essay form.
4-5 slides covering response to the questions
Speaker notes on all substantive slides.
In-text citations where needed on the slides and/or in speaker notes.
References slide in APA 7th Edition Guidelines
For potential full credit, make use of marketing concepts from the readings and other sources, Presentations must have at least two (2) proper references page and in-text citations in the slides from credible marketing sources, one from the text book.
Also for potential full credit, support your answers to each question with a real-world example.