Email Marketing Project Description: Email marketing is highly efficient because often times you are sending an email

Email Marketing

Project Description:

Email marketing is highly
efficient because often times you are sending an email to customers that have
opted to receive email communication from your business. This type of advertising
is highly efficient because of its ability to target niche audience segments. Although
emails are mainly text, the messaging must be kept simple and it should be laid
out in an appealing manner.

For Project 3, you will write
an email that will go out to potential CSI students. You will be inviting them
to an open house to visit the campus and learn more about the programs the
school offers. The email should contain the following:

·        
A compelling subject line. Under 90 characters.

·        
Include a visual.

·        
Tell a compelling story in 150 words.

·        
The formatting will be very important so make it
easy to read.

·        
Finish with a strong call to action.