Display Advertising Project Description: Display advertising is highly efficient because of its ability to target niche audience

Display Advertising

Project Description:

Display advertising is
highly efficient because of its ability to target niche audience segments. On
most websites today, you can see display ads that are placed there so that you
see the marketer’s message.

For Project 2, you will go
online to some of your favorite websites and pick an in-page banner ad that you
found interesting as a consumer. Then reply to the following questions:

1.      
Take a screenshot of the ad and include it with
your Project 2 submission.

2.      
What type of display ad was it? Explain why you
think that.

3.      
Who do you think is the target for this ad?
Describe the target audience in detail.

4.      
What is the measure of success you believe the
marketer is using for this ad? Explain why.

NO REFERENCES!!!!!!!!!!!!!