Discuss the various ways that health care providers can define the market they want to serve

200 WORD MINIMUM FOR EACH QUESTION.
1.Discuss the various ways that health care providers can define the market they want to serve?
2.Which do you change first, strategy or structure? After formulating your answer and making your case, argue the opposite position. Support your thoughts.
Correct grammar, spelling, and punctuation are expected.
APA format with at least one cited reference (APA format).