company overview

e. franchised or not) and mode of entry for any existing international expansions.” 250-300 words only
Phase 1– Company overview and development of evaluation criteria (1-2 pages including a table and narrative):
Your tasks:
Students will develop an understanding of their selected company including but not limited to the following (bullet points may be used here):
A brief explanation of the company’s business model and identification of core competencies/competitive advantage
A brief overview of the company’s industry
A brief overview of the company’s current locations and expansion plans
A brief overview of the company’s structure (i.e. franchised or not) and mode of entry for any existing international expansions.
Students will use their understanding of the company to evaluate the most relevant PESTLE factors and to rank them in order of importance for this company. Students must explain the reasoning behind their PESTLE factor choices and rankings.
Students should further identify 3-4 key focus points or components within each PESTLE category which they will emphasize in their analysis. The PESTLE factor ranking will be presented in a table format with a brief summary.
Technical details:
Font: Times New Roman or Arial 12
Margins: 1 inch on all sides
Length: 1 – 2 pages single spaced (not including title page or reference list)
Style: American Psychological Association (APA)
File Name: Group # _BUS200-[Section #]_Company Overview