Case study 500 words

Read Unit 1 Module 2 of the custom textbook before your attempt the assignment.
b. Study the case “LEGO builds new dimension with digital vision” on p. 51.
c. You may conduct further research of the company as needed (students may explore the
company website: )
d. Answer the following questions:
1) Evaluate and comment on LEGO’s market orientation using the market
orientation assessment form (Box 1.1, p. 36 – 38)
2) Analyse and explain which of the marketing approaches illustrated in Figure 1.3,
p. 39 – 40 best describes LEGO’ strategy.
3) There are six marketing principles outlined in the module (p. 45 – 49). Identify
which principles (more than one) are demonstrated in the case and justify your