Define and provide examples of ecotourism. Why is ecotourism becoming more popular? What are the potential drawbacks of this rising popularity? What role does PR play in ecotourism?

I need an Intro, a body, and a conclusion Please ONLY reference:(S) Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication Janis Teruggi Page, Lawrence J. Parnell, 2019 Link to Book: show less show less